Online retailers gather important data on their customers buying patterns, and use that information to optimise and tailor their virtual shopping experience. Now Bright WiFi brings the same metrics to brick-and-mortar retailers with real time data and intelligent analytics.
From small corner stores to large shopping centres, Bright WiFi gives traditional retail a more robust customer profile enabling them to level the playing field with their e-commerce competitors.
Real time analytics means real time personalised offers:
Incentivise – First 100 customers logged in today receive 2 for 1.
Customise – Gift with purchase on your birthday.
Segment – Product offers specific to the in-store department.
Over 50% of shoppers now use smartphones while on the move to compare prices and read product reviews. Retailers know their products and pricing are under constant scrutiny from customers trying in store and buying online.
Providing Bright WiFi can counter this ‘show rooming’ effect by navigating customers through URLs that enhance the appeal of your products (details, consumer reviews, product research) or incentivise (trigger offers, exclusive rewards, loyalty points or seasonal best buy guarantees).
The statistics speak for themselves, over 52% of all age groups say that the availability of in-store WiFi influences where they shop. Over 60% are using WiFi for product reviews and over 50% are finding or accessing offers to use in-store while on your WiFi network.
The more your customers engage with your brand, the more opportunity you have to enrich their experience so they can instantly share social updates of your in-store specials, deals and offers.
Reward loyalty in-store with redeemable digital coupons or offer discounts at specific times or days of the week. Make sure they return with redeemable birthday coupons or short term discounts off their next purchase.